Capital

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 Sarah Elgohary

Sensation & Perception, Fall 2015

MY Reaction to the product displacement debate

    I enjoyed the debate of products displacing in movies. Even though the idea of product displacement is not only in movies but all over any type media For example, most television shows displacement of products like I phone or I pads by disguising the apple logos as pears on poplar nickelodeon shows . I hate when television shows advertising agencies advertised products in such obvious ways because people can obviously tell what the products are. This product displacement is very distracting from the actual plot of movies because of most products have nothing to do with what the movies are talking about. Companies are advertising their products in movies by creating new context in movies for their products to secretly be advertised in hidden messages that are very obvious, yet subtle and then the movies always continue with the normal plot until the movies are over as if nothing has happened. This happens in all products displacement except for really old movies like lord of the rings even If companies advertise more than one different product. I think that product displacement is only popular because we have become such a fast paced, no time for vacations, technologically depended society. As a result, companies have realized that the best time to advertise their products to people is when they are taking breaks from their daily lives to watch a movie at the movie theater. it Is a very evil, but necessary tool products displacement In movies so companies can advertise products In best way possible it is as If People do not care that products like all star shoes are advertised in movies. Companies hypnotize people who want to have fun, escape the reality of their problems and relax at the movie theater into making people think that they want to these products even though most people do not need to buy ipad, iphone and laptops to survive in this world 


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