Social made impact on work effectiveficently

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    I believe that the purpose of all technology is to improve society as a whole.  Technology is supposed to make it easier for human beings to live, work and perform job tasks, faster and more effectively in different ways. Even though technology is supposed to be helpful, social media is creating a barrier to work efficiency, in that the use of technology during work may distract employees from job tasks. This study by Naheed Asharaf and Tasawar Javed “The Impact of Social Networking on Employees’ Performance” finds that social media has a negative impact on employee skills, motivation levels, knowledge and qualifications, and productivity. Out of all these categories, social media only had a significantly negative impact on motivation and knowledge. This shows that even though productivity is not hindered by social media, employees lack the motivation and knowledge needed for the tasks they are supposed to complete, which leads to an overall decrease in the quality of the work. (Asharaf & Javed, 2014).  Though productivity is often the top concern of shareholders, work quality is also of significance to employees for many reasons, such as work quality signifies the professional codes and standards of a given occupation, and work quality may also be part of work outcomes.    
There are not many longitudinal studies done on the use of social media. However an experiment by Toronto N. Sadat Sharma, Jeffery Nichols and Jilin Chen, all at IBM Research Alma den, “Social Media Participation and Performance at Work” was longitudinal research   testing whether or not there is any impact on work performance through the use of internal social media applications such as Facebook Instagram The sample size was just over 75,000 employees for the period of two years from 2010 – 2012. In this study the extent of contributions to status updates, community forum posts and blogs was correlated to performance evaluations. (Sharmi, N. Sadat , Jeffery Nichols, and Jinin Clhenin. 2014)
The researchers found that the use of social media is positively associated with work performance and productivity. However, the authors emphasize that even though there is a positive correlation between the use of social media and work efficiency, this fact alone does not mean that social media contributions results in improved performance. Thus .it is more important to acknowledge the fact that the study does show conclusively that increased social media use does not result in decreased performance.  On the other hand, the authors suggest that organizations that are hesitant about social media should see the results of the study as a reason to encourage employees to adopt social media. Although there have been many studies on the effects of social media, there needs to be more research on how social media effects the overall quality of work.
Based on the findings of these studies the use of social media does not significantly affect productivity; however my study will focus on work quality. As opposed to the  amount of completed tasks, this study will focus on how well tasks are completed with an emphasis on detail, motivation, and work ethic.












Works cited
Asharaf, N., & Javed, T. (2014). The Impac of Social Networking on Employee Performance. Business Management and Strategy, 5(2), 316-322. Retrieved February 17, 2017.

Sharmi, N. Sadat , Jeffery Nichols, and Jinin Clhenin. "The impact of social media on employee performance – a study by IBM Research." Intranet Focus Ltd., 27 May 2014. Web. 21 Feb. 2017.

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